2022 Digital Marketing Coordinator (Start ASAP)

About Australian Broadcasting Corporation (ABC)

As the nation’s independent public broadcaster, the Australian Broadcasting Corporation is proud to be the source of Australian conversations, culture, and stories. The Australian Broadcasting Corporation produces quality, distinctive, award-winning content that informs, educates and entertains audiences from across Australia and the world.

To learn more about Australian Broadcasting Corporation, watch this video.

Your role

ABC Commercial manages a range of media businesses that create, distribute and market content, products and services related to the programming and Charter activities of the Australian Broadcasting Corporation. The division develops products including music, books, magazines, licensed merchandise, and adult and kids' video entertainment. ABC Commercial also distributes ABC and other content domestically and internationally to other broadcasters and platforms.

ABC Commercial is seeking a proactive and energetic Digital Marketing Coordinator to create and implement best-practice marketing and digital communication campaigns across channels for ABC Commercial. This is your opportunity to contribute to a high performing team environment and support the delivery of ABC Commercial’s overall and business unit KPIs.

With guidance from the Head of ABC Publishing and Licensing, you will:

• Create marketing campaigns across digital, social and third-party platforms to support priority ABC Commercial projects
• Create, edit and publish images, videos and written content for the ABC Shop social media accounts and website, and ABC Commercial website.
• Produce ABC Shop’s email newsletter, including but not limited to; liaising with Commercial businesses, planning, copywriting, image selection, approvals, analytics, set up and send, A/B testing, database acquisition and retention activity.
• Coordinate ABC Commercial’s calendar of promotional campaigns on ABC platforms including television, radio and online; brief ABC’s in-house creative agency to produce television and radio promotions for allocated campaigns and traffic approvals with stakeholders.
• Analyse and report on Commercial’s on-air campaigns to assess the impact of promotional inventory.
• Develop publicity relationships and seek opportunities within the ABC for key releases and brands; integrate Commercial products into wider ABC platforms, campaigns and activity.
• Ensure Commercial objectives are understood and ABC audience developments are shared with the Commercial team.

Training, development & rotations

Many people come to the Australian Broadcasting Corporation with qualifications in journalism, radio, online, or a relevant course suited to a corporate area. However, there are courses available to keep you up to date with skills or systems unique to the ABC or to keep your industry knowledge relevant.

Their training courses include:

• Digital skills development;
• Production skills;
• Camera skills;
• Editing skills and associated technology;
• Desktop Editing for Journalists;
• Writing for Radio/ Writing for News/ Writing for Television;
• ABC Editorial Policies;
• Legal workshops;
• Core systems including; SAP HR, Finance, Records management, Rights Management, training in IT systems, iNews, and NETIA;
• A range of OH&S training includes; fatigue management, personal risk assessment, induction, manual handling, first aid, and radiological awareness training.

Salary & benefits

Roles in Digital Marketing Coordinator earn an average of A$54,000 to A$70,000. (Source: Glassdoor)

Some of the benefits of working at the Australian Broadcasting Corporation include:

• Comprehensive leave conditions including annual leave, personal leave, parental leave, and long service leave
• The opportunity to choose your own super fund or an ABC-nominated fund
• Flexible salary packaging arrangements through an external provider

Career progression

Australian Broadcasting Corporation’s performance management system has been designed to foster high performance, creativity, initiative and leadership. It allows flexibility in the planning of work and the development of skills to meet the needs of the future. Employees benefit through active participation in the process, feedback on performance, recognition and reward for their efforts, and improved development and career opportunities.

Work-life balance

The Australian Broadcasting Corporation has a range of flexible policies and practices designed to help people balance their work and personal lives. Access to these types of arrangements will depend on your circumstances, including work requirements, and require the agreement of your manager. Read more.

Culture & vibe

The Australian Broadcasting Corporation strives for diversity and inclusion in the workplace and promotes a culture of opportunity. Through its services the ABC seeks to represent, connect, and engage with all of the Australian community. In line with their focus on diversity, applications are strongly encouraged from Indigenous Australians, people from various cultural and linguistic backgrounds, people with disability, and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

About you

You’ll be a self-motivated person with strong organisation skills, great attention to detail and enjoys working in a collaborative team environment. You will have proven experience working in marketing, coupled with a thorough understanding of Australian Broadcasting Corporation content. You will also have:

• Qualifications in Marketing and Media are desirable.
• Demonstrated accomplished experience in developing effective marketing, publicity, digital and promotion campaigns through owned, earned and paid media, including social and third-party platforms.
• Demonstrated accomplished experience coordinating marketing campaigns from brief to execution to post-campaign reporting, and experience in managing social media channels and community management.
• Demonstrated writing and copy-editing skills and experience writing newsletters, social media briefs and various marketing collateral.
• Proven relevant knowledge in editorial and publicity support to media businesses; developing communications and publicity plans, inclusive of social media.
• Demonstrated well-developed interpersonal and excellent communication skills.
• Experience in computer applications for marketing, with sound knowledge of Photoshop, basic Adobe suite, Canva, Salesforce, Meltwater, Khoros and Facebook Ads Manager; proven ability to apply new/changing software applications.

How to apply

To apply for this role, simply click the "Apply on employer site" button on this page to submit your application directly with the Australian Broadcasting Corporation (ABC).