Experiential Marketing Intern (Sep 2024)

Your role

The intern will support the Experiential Marketing Department in the definition, planning, execution and reporting of events across multiple fields (sports marketing, driving programs, arts and culture, internal events and conferences).

Key responsibilities:

• Supporting the experiential marketing team in all possible stages of event planning (e.g. defining event content, location and dates, liaising with agency partners, reviewing creative, analyzing offers, creating purchase orders, etc.)
• Supporting the experiential marketing team on several projects across the department, including reporting post-event, vehicle loaner agreement preparation and circulation, evaluation of partnership proposals, etc.
• Being responsible for own projects including discussions with internal business partners as well as external service providers, agencies and customers.
• Research and data analysis (i.e. KPI trends and evolution YOY, competitor analysis across various experiential fields, etc.)
• Creating and maintaining purchase orders and purchasing processes in SAP and web-based IT solutions.

About you

Required Qualifications:

• Currently enrolled in a bachelor's or master’s degree program at an accredited college or university.
• Possess a minimum cumulative GPA of 3.0 (not just in major)
• Have completed at least 30 college credit hours at the time of application.
• Field of Study: Marketing, Business Administration or related field.
• Must attach a copy of your unofficial college transcript.
• Ability to work full-time (36.25 hours/week)
• Prior BMW Group experience (applicable to international J1 students only)
• Computer skills in Microsoft products including Excel, Word & PowerPoint.
• Possess a valid driver's license and a clean driving record.
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously.
• Self-motivated, and adaptable to a dynamic environment.

Preferences:

• Knowledge of SAP.

Compensation & benefits

The pay rate for undergraduate students will be $25.30 per hour. 

If you join as a full-time employee, you will get the following benefits:

• Medical Insurance.
• All with options for $0 Employee contribution.
• Paid Time Off in addition to Company paid holidays where eligible.
• Hybrid work environment.

Training, development & rotation

During your internship, you will get broad supervision and regular feedback, so that you have the opportunity to develop your potential in the best possible way. Furthermore, you will not only get insights into different projects and working processes, but you will also self-evidently be a fully integrated team member.

This is a full-time internship position for their Fall Rotation, from September 9, 2024, through December 20, 2024, in Woodcliff Lake, NJ.

Career progression

As an intern at BMW, you can expect a structured and hands-on learning experience, gaining exposure to various departments and projects. Through performance evaluations and mentorship, outstanding interns may be able to secure full-time positions or participate in BMW's prestigious graduate programs, setting the path for a promising career within the organization.

Source

The following sources were used in researching this page:

• bmwgroup.jobs/us/en/jobs.html
• youtube.com/hashtag/bmwgroupcareers - CP
• bmwgroup.jobs/de/en/students/internship.html - T&D