Marketing Customer Care & Knowledge Management Intern (Jun 2024)

About BMW Group

BMW Group is a leading German automotive company, renowned for luxury vehicles under the BMW, MINI, and Rolls-Royce brands. They emphasize innovation, performance, and sustainability, shaping the future of mobility.

Your role

This is a full-time internship position for their Summer Rotation, from June 3, 2024, through August 16, 2024, in Woodcliff Lake, NJ.

The intern will support the Marketing department with the creation of knowledge management articles for both web and app platforms. The intern will also gain hands-on experience with market analysis, project management, content creation, and search optimization.

Key Responsibilities:

• Responsible for creating, editing, and publishing knowledge management articles to faq.bmwusa.com/MyBMWApp.
• Create new articles using BMW NA resources and revise select centrally developed US market applicable articles.
• Implement metadata tagging, categorization, and search optimization techniques to enhance content discoverability, and focus keywords for SEO.
• Research and highlight FAQ sites of other OEMs to elevate and expand the BMW Selfcare platform.

Training, development & rotation

As an intern supporting the Marketing department at BMW, interns will gain practical experience in knowledge management article creation for web and app platforms. You will develop skills in market analysis, project management, content creation, and search optimization, enhancing your ability to contribute effectively to digital marketing initiatives. Through research and comparison with other OEMs, interns will also expand their understanding of BMW's competitive landscape and self-care platform development.

Salary & benefits

The hourly rate for undergraduates is $25.30, while graduate students earn $32.20 per hour.

Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:

• Medical Insurance
  • All with options for $0 Employee contribution
• Paid Time Off in addition to Company holidays where eligible
• Hybrid work environment
• Intern Vehicle Lease Program

Career progression

As an intern at BMW, you can expect a structured and hands-on learning experience, gaining exposure to various departments and projects. Through performance evaluations and mentorship, outstanding interns may be able to secure full-time positions or participate in BMW's prestigious graduate programs, setting the path for a promising career within the organisation.

Work-life balance

BMW strongly emphasises work-life balance, promoting flexible working arrangements and providing opportunities for employees to maintain a healthy integration of their professional and personal lives. The company recognizes the importance of employee well-being, enabling them to thrive both inside and outside the workplace—the ability to work full-time (36.25 hours/week).

Culture & vibe

At BMW, the culture is characterized by a passion for innovation, a commitment to quality, and a focus on delivering exceptional customer experiences. The company fosters a collaborative and diverse environment, encouraging employees to embrace creativity, take ownership of their work, and drive the future of mobility forward.

About you

Job requirements & eligibility criteria:

Requirements:

• Currently enrolled in a bachelor's or master’s degree program at an accredited college or university.
• Possess a minimum cumulative GPA of 3.0 (not just in major).
• Have completed at least 30 college credit hours at the time of application.
• The field of study is Marketing, Communications, or a related field.
• Must attach a copy of the college's unofficial transcript.
• Ability to work full-time (36.25 hours/week).
• Prior BMW Group experience (applicable to international J1 students only).
• Intermediate/advanced working knowledge of the Microsoft Office Suite including PowerPoint, SharePoint, Teams, and Excel.
• Excellent time-management skills; ability to prioritize and handle multiple tasks simultaneously.
• Excellent organizational and planning skills.
• Strong analytical capabilities.

Preferences:

• Prior experience with CRM (Salesforce).

Sources

The following sources were used in researching this page:

• bmwgroup.jobs
• bmwgroup.jobs/in/en/culture
• bmwgroup.jobs/de/en/about-us/benefits/benefits-students.html
• youtube.com/@BMWGroupCareers