Marketing Intern (Rolling Intake)

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

TikTok's Business Marketing team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, campaigns, design & production of projects related to TikTok For Business, with the ultimate goal of educating, engaging and inspiring clients to bring their brands to life on our platform.

We are looking for talented individuals to join us for an internship. Internships at TikTok aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at TikTok.

Successful candidates must be able to commit to one of the following internship cycles below:

1. Summer Internship - 06 May 2024 to 26 July 2024 (12 weeks)
2. Off cycle / Credit bearing - Starting February 2024 or 12 August 2024

We will prioritize candidates who are able to commit in either internship period. Please state your availability clearly in your resume (Start date, End date).

As the Marketing Intern for TikTok For Business, you will be tasked with supporting the operational excellence of the Marketing Coms and Solutions team as well as the broader Business Marketing function. This will include creating, embedding and optimising processes; supporting the team on accessing and onboarding with key marcomms tools, platforms and CRMs (inc. Hubspot, Splashthat, Sprinklr and our sales CRM); building out project documentation, managing delivery timelines and supporting budget management.

Within the other part of your role you will support delivery of marketing projects of all sizes from inception to delivery as well as support on paid and owned communication activity. You will be required to take a hands on approach in supporting the execution of a busy calendar of projects, campaigns, communications and experiences; reporting business updates and successes back to the business. You will report in to the Business Marketing Lead in Australia and New Zealand.

Marketing:

1. Support the development and execution of world class B2B marketing events, communications and media strategies for AUNZ region, ensuring all marketing plans and activity align with overall business objectives;
2. Support Program Managers with TikTok's tentpole events including RSVP management, internal and external communications, experiential activations, logistical assistance and third party agency management;
3. Support the delivery of projects end-to-end, from strategy to development, execution, optimisation and reporting. Responsibilities could include planning, content development, comms planning, copywriting and proofreading, coordinating logistics, creative development and internal team briefings;
4. Support the development of integrated campaigns, marketing collateral, case studies, e-newsletters, event decks, website and social media comms;

Operations:

1. Support the creation of all associated operation documentation and templates from brief to delivery, including project plans, timelines and briefing documents, ensuring proper use of systems and process;
2. Manage internal cross-functional communications for owned projects from kick-off meetings, through ongoing communication of relevant information such as the project approach, deliverables, timing, budget and ongoing updates to the project;
3. Support cross-functional project leads in the delivery of projects and driving collaboration and operational excellence for the B2B Marketing team;
4. Support the rollout and adherence of new systems, tools and processes to support team operations, including the management of the marketing CRM database;
5. Deliver various administrative tasks such as meeting scheduling and coordination, budget reconciliation and end of month reporting, arranging briefing documentation, templates, management of team drives and file structures, call notes and recaps;
6. Lead branded swag management for tentpole events, marketing programs and BAU sales enablement, from strategy planning to execution and day-to-day fulfilment.

Qualifications

1. Degree in Marketing, Communications PR or Business related disciplines; experience within a marketing or tech role a plus;
2. Knowledge of social media platforms and experience managing and creating content for communications channels (ie. TikTok, FB, LI, YT, websites, direct mail etc) including talent, legal and PR approvals, as well as measurement and reporting;
3. Strong organisational, project management and communication skills, with demonstrable experience working cross-functionally with internal (Sales, Strategy, MarComms, Events, Creator, Product Strategy) and external (trade bodies, advertising associations, industry publications) stakeholders;
4. Aptitude for technology with working knowledge of MarTech platforms including Hubspot, SplashThat and Sprinklr (previous experience in using CRMs would be a bonus);
5. Ability to work cross-functionally with the confidence to collaborate with product stakeholders. Detail oriented, extremely organised with excellent time and project management skills, you will have the ability to juggle several projects running simultaneously;
6. Strong sense of responsibility with a can-do attitude and confidence to hit the ground running from day one;
7. A resilient self-starter that is comfortable working in a fast paced, start-up environment. Someone who embraces change, communicates at the speed of the platform, pivoting to new opportunities and exploring new tactics that best grow brand love and drive revenue into the AUNZ business.
8. Keen desire to learn and grow within a marketing function.

Bonus if you have...

• Experience working in a fast-paced startup environment
• Experience working with global partners in different time zones & cultures

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.