Product Marketing Intern - PSO (Rolling Intake)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Team Introduction

TikTok's Product Solutions & Operations (PSO) team aims to help businesses and brands address their marketing goals through product solutions and also reflecting key insights back to the product teams for product iteration. The intern will work closely with the APAC Strategy and Operations lead to ensure that all projects are completed on time and to the highest standard. This highly organized and efficient professional must be flexible and able to wear multiple hats while working closely with our cross functional teams and prioritising the needs of the team.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 6 months long internship period, preferably full time but minimally part-time during school term period.

Responsibilities

The Product Marketing Intern will be joining Product, Strategy & Operations team, within the high performing and extremely nimble Ads Monetization team. This highly organized and efficient professional must be flexible and able to wear multiple hats while working closely with our cross functional teams and prioritizing the needs of the team. This role will be key to positioning the value proposition and features of our platform to our small business customers.

• Work closely with Product Marketing Managers to analyze product functionality, performance trends and test hypotheses to help shape go-to-market strategies, with a focus on customer verticals including but not limited to Commerce and Entertainment advertisers.
• Perform analysis on performance ads to uncover creative and optimization best practices
• Develop product feedback processes and assist in conducting market research and customer interviews
• Collaborate with Product Marketing team to develop client-facing marketing materials and playbooks
• Assist in creating streamlined processes and documentation to communicate product release timelines with sales teams
• Create reporting and dashboards to analyze and track campaign performance, trends, and identify optimization opportunities for our clients

Qualifications

Minimum Qualifications

• Undergraduate, or Postgraduate who is currently pursuing a degree/master in marketing, mass communications, business management or a related field
• Knowledge and interest of the ad tech industry
• Excellent written and verbal communication skills
• Great customer service skills and experience working with both internal and external partners/customers
• Comfortable with data collection and synthesis of that data into actionable reports
• Strong operations skills with the ability to define process improvements
• Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship building, collaboration, negotiation and influence skills

Preferred Qualifications

• Prior experience with basic business intelligence tools (e.g. PowerBI, Tableau, Excel pivots) and/or basic knowledge of SQL a plus
• Strong market research skills including the ability to segment and quantify customer segments by various characteristics a plus
• Strong work ethic with the ability to work independently and deliver results with minimal supervision

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

In the spirit of reconciliation, TikTok acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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